The company of posthumous tributes Yatri, appears in The Wall Street Journal

225 250 Yatri

Europe strives to encourage entrepreneurial spirit


… Some companies are succeeding. By using a part of his benefits, Juan Antonio González, 56 years, discovered an entrepreneurial spirit after being fired from Citibank in 2012. His company, Yatri, which means “traveller” in hindi, organizes funeral services – often in boats, helicopters, leased aircrafts or, for people whose loved ones were cremated, Gonzalez has already managed that the children of a fisherman can deposit the urn of the father by the place he liked fishing. He also organized a helicopter ride to a woman who spread the ashes of her chihuahua in the Atlantic Ocean. The company has launched some 200 ceremonies in 18 months and is growing…

See full story and original in The Wall Street Journal